Posted by: Ian Bruk | October 26, 2006

Surfing Social Media To Open Government

This movement seems to be affecting all the traditional bastions of top down control. From

“Resistance is futile,” believes Richmond: although existing educational institutions are not generally embracing a digitally transformed future, “the educational sector will be dragged into the future kicking and screaming by the next perfect storm.”

The above statement by Todd Richmond is from his presentation on October 19th at the DIY [Do-It-Yourself] Media Seminar held at the Annenberg Center. You can read the report of the event here. What Richmond is say is that the same chaos that blew away the infrastructure of the music business is about to hit education. My favorite bit from the article is this idea:

The precipitating phenomenon that could turn open educational resources into a detonator of change would be the advent of digital learning objects that go viral, the “holy grail” of DIY media production; Richmond cited the Chinese Backstreet Boys video, viewed one and a quarter million times on Youtube, as an example of “going viral.”

Why not Do It Yourself to make a bunsen burner experiment for the mobile screen that is so cool it goes viral? That’s going to happen, and education ain’t never going to be the same. And that is a beautiful thing.


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